Experienced product marketing leader building category-defining narratives for AI platforms, enterprise infrastructure, and developer ecosystems. 10+ years turning complex technology into compelling market stories.
I operate at the intersection of AI, enterprise technology, and developer ecosystems — translating technical complexity into narrative clarity that moves markets and accelerates pipeline.
Defining new market categories and building positioning frameworks for emerging AI platforms, from initial thesis to enterprise-scale narrative.
Leading cross-functional GTM programs across enterprise, developer, and ISV segments — aligning product, sales, and ecosystem partners around a coherent launch strategy.
Crafting executive narratives, conference keynotes, and thought leadership that drive high-intent pipeline and shape analyst and media perception.
Architecting value frameworks and technical sales enablement systems that shorten sales cycles and arm field teams with high-impact messaging.
Building KPI dashboards and performance infrastructure that improve campaign effectiveness and connect marketing investment to measurable revenue outcomes.
Growing and mentoring PMM teams in highly matrixed organizations, establishing cohesive brand voice, narrative discipline, and cross-functional alignment.
Showcasing how enterprises and developers leverage the Intel Tiber Developer Cloud to build and deploy AI/ML applications with efficiency and at scale.
Read Article arrow_forwardA strategic narrative on how Intel is democratizing access to generative AI infrastructure from cloud to edge, authored for Lisa Spelman's keynote positioning.
Read Article arrow_forwardTranslating complex HPC benchmarking results into accessible technical content for enterprise and research audiences. Achieved as fast as $29/μs cost efficiency.
Read Article arrow_forwardA comprehensive guide to corporate AI partner and accelerator programs, driving AI startup ecosystem engagement and developer adoption.
Read Article arrow_forwardEnd-to-end production of a marketing video for Intel's Software YouTube channel — concept, filming, and editing — demonstrating AI model deployment on Intel hardware.
A strategic content piece positioning Fovus at the intersection of AI, HPC, and pharmaceutical R&D, expanding the platform's addressable market narrative.
Read Article arrow_forwardInterested in building category-defining narratives for AI platforms and enterprise infrastructure? Let's talk.
me@sonyawach.com
