I’m a results-driven product minded MBA building GTM and product strategies with a focus on AI/ML solutions. I love using data to inform decisions that result in measurable growth and working with cross-functional teams at the intersection of engineering, product, and marketing.

I'm passionate about creativity first, and details second. I'm known to push my limits both mentally and physically - ask me about my time trekking through the Himalayas, climbing the Grand Teton, or mountain-biking 100 miles in Canyonlands without much prior experience.

I'm familiar with various AI/ML frameworks and software tools such as: PyTorch, Scikit-Learn, XGBoost, TensorFlow, Modin, Cloud Computing and CSPs, Kubernetes, R, Python, SQL, Machine Learning, Data Analytics, JavaScript, Full-Stack Web Development, and UI/UX.

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Intel Software Youtube Video

A short marketing video made for the Intel Software YouTube channel, showcasing a Stable Diffusion workshop on the Intel Tiber AI Cloud. The video was made end-to-end, including filming and editing the entire video.

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Intel AI

Intel AI Software

Managed Intel AI developer and enterprise software marketing.

Created marketing strategies, quality collateral, and product roadmaps for a variety of Intel AI software products, including AI framework and tools optimizations such as PyTorch, TensorFlow, XGBoost, Scikit-Learn, Modin, and more.

Developed GTM strategies and various marketing content for the new Intel Tiber AI Developer Cloud.

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Machine Learning Model

A machine learning model developed as a TripleTen project using Python.

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MAP Policing Platform

Software development and UI/UX for a MAP policing software.

The platform is developed to aid manufacturers in policing and enforcing their MAP prices on sellers on Amazon. Developed with javascript.

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Hackathon Event Co-Founder

ETHWaterloo is the World’s Largest Ethereum Hackathon. The event took place in Waterloo, Ontario Canada in 2017 and involved 300+ developers from around the world. Responsibilities included brand management and developing marketing and event strategies to ensure a seamless event.

The branding and marketing revolves around a re-designed concept of the Ethereum logo. The website uses Terminal.JS to create a terminal environment that allows the user to use commands.

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Chatbot

A chatbot for ordering food delivery.

The chatbot helps customers order their food for delivery. It asks a series of questions to determine the order and lets consumers choose a date and time for delivery. The chatbot uses LUIS AI language service to chat with consumers autonomously.

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Branding & Marketing

Branding and marketing media for Hey Rover (Plex.AI).

Hey Rover is a Facebook bot that allows anyone to quote and buy insurance instantly from the platform. The branding and marketing media created for Hey Rover was designed to be cheerful and enticing for the consumer to begin the quoting process with the bot.

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Doekit Cosmetics Product

Complete product development from idea to sales of Doekit product.

The Doekit cosmetics product is a compact kit that includes every cosmetic for a typical needs. The product is targeted towards younger females and individuals and those that travel or are concerned about product waste and plastic packagings. Tasks associated with developing this consumer product included: developing product roadmaps, manufacturing and vendor sourcing, user research, marketing, GTM strategy, e-commerce management, product design, and brand/community management.

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Website Design & Dev

A responsive website design and development to test abilities for the TripleTen program.

The purpose of this website is to test web development abilities and techniques such as javascript form validation, event handlers, DOM modification, user data API, responsive design, transitions, and more. The website allows for new cards to be added, updating profile picture and names, and card like and delete by user. This website was developed completely from the ground up with no external stylings and frameworks. It was completed as project for the Practicum Web Developement course.

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Timer App Design

A UI/UX design of a timer mobile application.

The timer app uses a minimalist design with ultra simple features to help focus on the primary and only function, keeping track of time spent on various projects. The user has the ability to view data from the timers visually and compare as well as change simple timer settings such as the name and colors associated. A dark mode is included to keep up with current theming options as well as a watch application to increase functionality.

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Mobile App Design

An interface and interaction design of a mobile application for Petl.

The application is a community based sharing platform for gardeners and plant-enthusiasts. Users share photos, statements, or questions and are able to comment on others’ posts on their feed. An algorithmic ‘liking’ system keeps relevant and quality posts on top.

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LeafGenius Product

An engineered system using nano particles for an advanced soil product. The system is used within a new and advanced soil that increases water retention to plants and improves growth.

LeafGenius launched a new potting soil that improves water retention and plant growth and health. The website design is meant to inform consumers on the new product and showcase the benefits of the premium soil.

Experience

Distinguished MBA

Achieved an MBA from the University of Chicago Booth School of Business, with concentration in Business Analytics, Econometrics and Statistics, Marketing Management, Entrepreneurship, and Operations. Awarded the Kathy Wenngatz merit scholarship for outstanding individuals and achieved Chair positions for the Innovation and Design Club (IDC) and the Booth Outdoor Leadership Development Group (BOLD).

Product & Marketing

Led multiple software and technical consumer products from initial concepts through the entire product life cycle. Built multi-disciplinary teams, created product and marketing roadmaps, developed GTM strategies with positioning and messaging, and more. Remained agile and strappy, iterating on all facets based off of data analytics and target feedback.

Entrepreneurship

Joined various startup communities including becoming a resident of the Velocity Incubator and Accelerator Centre in Waterloo, Ontario, Canada. Granted seed funding through winning a pitch competition from the University of Waterloo Accelerator Centre Jumpstart program.

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